clif bar family foundation: seed matters

The Clif Bar Family Foundation created Seed Matters to improve the viability and availability of organic seed to ensure healthy, nutritious and productive crops. Expanding on the farm to table movement, we worked with Clif Bar to created a SEED to farm to table movement. To raise awareness of this important initiative we created a series of films featuring top chefs who are working with top plant breeders to bring the healthiest ingredients to their cooking game.