We humans are prone to odd behaviors. But there are few as absurd as flicking cigarette butts on the ground. Cigarette butts are the number one most littered object on the planet. And they leach toxic chemicals like arsenic and lead, right where we live, work and play.
Love Your Quitter
This was a really interesting brief. It takes smokers an average of 11 attempts to quit smoking. Often enough, nonsmokers give up on the smokers they know and love before that. We needed to make something that would encourage nonsmokers to hang in there for their smokers.