Inspired by Ed “Big Daddy” Roth’s hot rod art—which I’ve always been a massive fan of—this was a fun way to hold up tricked-out MINIs and celebrate customization. MINI Mavericks were featured on the web, as a collector card insert, in dealerships and outdoor.
It took us six months to figure out how to make this at budget, but it came out pretty cool.
Krispy Kreme Partnership
This is my favorite print ad I’ve produced to date. What brand let’s you get away with bribing cops?
We saw the addition of the grab handle on the new model as an opportunity to show off the way a MINI handles on the road.
Roof Graphic Wheel Insert
Spin it for different roof graphic inspiration.