#WTBUTT

The fact that it’s still accepted behavior all over the dang world to toss nasty little toxic, nondegradable litter on the ground presents an interesting cultural tension. So we created a content feed on Instagram with the mission to help denormalize this bizarre flicking habit.

#WTBUTT has been a great maker platform for our creative group, and all the content was made in-house. And so far, the effort has helped solidify an agency partnership with the California Coastal Commission and The Surfrider Foundation.

Oh!—and cigarette butt litter is down by .0000000001%!

Follow #WTBUTT on Instagram